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Strategic Business Plan

“Unlock Your Business Potential with a Strategic Business Plan!”

Introduction

A Strategic Business Plan is a document that outlines the long-term goals and objectives of a business. It is a comprehensive document that outlines the strategies and tactics that will be used to achieve those goals. It is a living document that is updated regularly to reflect changes in the business environment and the company’s objectives. A Strategic Business Plan is essential for any business that wants to succeed in today’s competitive market. It provides a roadmap for the future and helps to ensure that the business is on track to reach its goals.

What is a Strategic Business Plan and How to Write One

A strategic business plan is a document that outlines the long-term goals and objectives of a business. It is a comprehensive document that outlines the strategies and tactics that will be used to achieve those goals. It is an essential tool for any business, as it provides a roadmap for success and helps to ensure that all stakeholders are on the same page.

Creating a strategic business plan requires careful thought and consideration. It should include an analysis of the current market, a competitive analysis, and a detailed description of the company’s products and services. It should also include a financial plan, a marketing plan, and a timeline for achieving the goals outlined in the plan.

When writing a strategic business plan, it is important to be clear and concise. The plan should be easy to understand and should provide a clear path to success. It should also be realistic and achievable.

The first step in writing a strategic business plan is to define the company’s mission and vision. This should include a description of the company’s core values and the goals it hopes to achieve. Once the mission and vision are established, the next step is to identify the company’s target market and the strategies that will be used to reach them.

The next step is to create a financial plan. This should include a detailed budget, a cash flow statement, and a profit and loss statement. It should also include a detailed description of the company’s capital structure and any financing options that may be available.

The final step is to create a marketing plan. This should include a detailed description of the company’s marketing strategy, including the channels it will use to reach its target market. It should also include a timeline for implementing the strategy and a description of the metrics that will be used to measure success.

Creating a strategic business plan is an important step in the success of any business. It provides a roadmap for success and helps to ensure that all stakeholders are on the same page. By taking the time to create a comprehensive plan, businesses can ensure that they are well-positioned to achieve their goals.

How to Create a Strategic Business Plan: A Step-by-Step Guide

1. Define Your Vision and Mission Statements

Your vision and mission statements are the foundation of your strategic business plan. They should clearly define your company’s purpose and goals. Your vision statement should be a broad statement that outlines what you want your business to become in the future. Your mission statement should be more specific and explain how you plan to achieve your vision.

2. Conduct a SWOT Analysis

A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities, and threats of your business. This will help you understand the current state of your business and identify areas for improvement.

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3. Set Goals and Objectives

Once you have identified the strengths and weaknesses of your business, you can set goals and objectives. Goals should be specific, measurable, achievable, relevant, and time-bound. Objectives should be actionable steps that will help you reach your goals.

4. Develop Strategies

Strategies are the plans you will use to reach your goals and objectives. They should be based on the SWOT analysis and should be tailored to your business’s unique needs.

5. Create an Action Plan

An action plan is a detailed plan of action that outlines the steps you will take to reach your goals. It should include specific tasks, deadlines, and resources needed to complete each step.

6. Monitor and Evaluate Progress

Once you have created your action plan, you should monitor and evaluate your progress regularly. This will help you identify any areas that need improvement and make adjustments as needed.

7. Revise Your Plan

As your business grows and changes, you should revise your strategic business plan to reflect these changes. This will ensure that your plan remains relevant and up-to-date.

By following these steps, you can create a strategic business plan that will help you reach your goals and objectives. With a clear plan in place, you can focus on growing your business and achieving success.

What Are the Key Elements of a Strategic Business Plan?

A strategic business plan is a document that outlines the long-term goals and objectives of a business. It is a comprehensive document that outlines the strategies and tactics that will be used to achieve those goals. The key elements of a strategic business plan include:

1. Mission Statement: A mission statement is a brief statement that outlines the purpose of the business and its long-term goals. It should be concise and clear, and should provide a sense of direction for the business.

2. Market Analysis: A market analysis is an assessment of the current market conditions and trends. It should include an analysis of the competition, customer needs, and potential opportunities.

3. Financial Plan: A financial plan outlines the financial resources needed to achieve the business’s goals. It should include a budget, cash flow projections, and a plan for financing.

4. Strategic Objectives: Strategic objectives are the specific goals that the business wants to achieve. They should be measurable and achievable, and should be aligned with the mission statement.

5. Action Plan: An action plan outlines the steps that will be taken to achieve the strategic objectives. It should include a timeline, resources needed, and a plan for monitoring progress.

6. Risk Management Plan: A risk management plan outlines the risks associated with the business and how they will be managed. It should include a plan for mitigating risks and a contingency plan in case of unexpected events.

These are the key elements of a strategic business plan. By including these elements, businesses can create a comprehensive plan that will help them achieve their long-term goals.

How to Develop a Strategic Business Plan for Your Organization

Developing a strategic business plan for your organization is an important step in ensuring its success. A strategic business plan is a document that outlines the long-term goals and objectives of the organization, as well as the strategies and tactics that will be used to achieve them. It is a roadmap for the organization’s future and should be updated regularly to reflect changes in the external environment.

The first step in developing a strategic business plan is to conduct a thorough analysis of the organization’s current situation. This includes assessing the organization’s strengths and weaknesses, as well as its opportunities and threats. This analysis should be used to identify the organization’s core competencies and areas of focus.

Once the analysis is complete, the next step is to develop a vision and mission statement for the organization. The vision statement should articulate the organization’s long-term goals and objectives, while the mission statement should provide a clear description of the organization’s purpose and how it will achieve its goals.

The next step is to develop a set of strategies and tactics that will be used to achieve the organization’s goals. These strategies should be based on the analysis conducted in the first step and should be tailored to the organization’s unique situation. The strategies should be specific, measurable, achievable, realistic, and time-bound (SMART).

Once the strategies have been developed, the next step is to develop a set of action plans that will be used to implement the strategies. These action plans should include specific tasks, timelines, and resources that will be needed to achieve the desired outcomes.

Finally, the strategic business plan should be reviewed and updated regularly to ensure that it remains relevant and effective. This review should include an assessment of the external environment and any changes that may have occurred since the plan was developed.

By following these steps, organizations can develop a strategic business plan that will help them achieve their long-term goals and objectives. A well-developed plan will provide the organization with a roadmap for success and will help ensure that it remains competitive in the marketplace.

How to Use a Strategic Business Plan to Achieve Your Goals

A strategic business plan is an essential tool for any business looking to achieve its goals. It is a comprehensive document that outlines the company’s mission, objectives, strategies, and tactics. It also provides a roadmap for how the company will achieve its goals.

The first step in creating a strategic business plan is to define the company’s mission and objectives. The mission statement should be clear and concise, and should provide a clear direction for the company. The objectives should be specific and measurable, and should be achievable within a certain timeframe.

Once the mission and objectives have been established, the next step is to develop strategies and tactics to achieve the objectives. Strategies should be based on the company’s strengths and weaknesses, and should be tailored to the company’s unique situation. Tactics should be specific and actionable, and should be designed to achieve the objectives in the most efficient and cost-effective manner.

The next step is to create a timeline for the implementation of the strategies and tactics. This timeline should include milestones and deadlines, and should be realistic and achievable. It should also include a budget for the implementation of the strategies and tactics.

Finally, the strategic business plan should be reviewed and updated regularly. This will ensure that the plan remains relevant and up-to-date. It will also help to ensure that the company is on track to achieve its goals.

By following these steps, a company can use a strategic business plan to achieve its goals. It is an essential tool for any business looking to succeed in today’s competitive marketplace.

The Benefits of Having a Strategic Business Plan

Having a strategic business plan is essential for any business, regardless of size or industry. A strategic business plan provides a roadmap for success, outlining the goals and objectives of the business, as well as the strategies and tactics that will be used to achieve them. It also serves as a tool for communication, helping to ensure that everyone in the organization is on the same page and working towards the same goals.

The benefits of having a strategic business plan are numerous. First, it helps to ensure that the business is focused on the right objectives. By clearly outlining the goals and objectives of the business, it helps to ensure that everyone is working towards the same end. This can help to reduce confusion and ensure that resources are being used in the most effective way.

Second, a strategic business plan can help to ensure that the business is making the most of its resources. By outlining the strategies and tactics that will be used to achieve the goals, it helps to ensure that the business is using its resources in the most efficient way possible. This can help to maximize profits and minimize costs.

Third, a strategic business plan can help to ensure that the business is prepared for any potential changes in the market. By outlining the strategies and tactics that will be used to respond to changes in the market, it helps to ensure that the business is ready to take advantage of any opportunities that may arise.

Finally, a strategic business plan can help to ensure that the business is able to measure its progress. By outlining the goals and objectives of the business, it helps to ensure that the business is able to track its progress and make adjustments as needed. This can help to ensure that the business is on track to achieve its goals.

In summary, having a strategic business plan is essential for any business. It provides a roadmap for success, helping to ensure that everyone in the organization is on the same page and working towards the same goals. It also helps to ensure that the business is making the most of its resources, is prepared for any potential changes in the market, and is able to measure its progress.

Why You Need A Business Lawyer To Help You With A Strategic Business Plan

Having a strategic business plan is essential for any business to succeed. A business lawyer can help you create a plan that is tailored to your specific needs and goals. A business lawyer can provide valuable insight into the legal aspects of your business, such as contracts, taxes, and regulations. They can also help you identify potential risks and liabilities that may arise in the future.

A business lawyer can help you create a comprehensive plan that outlines your business objectives, strategies, and tactics. They can also provide advice on how to structure your business, such as choosing the right legal entity and setting up the necessary paperwork. Additionally, they can help you develop a budget and financial projections to ensure that your business is financially sound.

A business lawyer can also help you negotiate contracts and other legal documents. They can provide advice on how to protect your intellectual property and ensure that you are in compliance with applicable laws. They can also help you draft contracts that are fair and equitable for both parties.

Finally, a business lawyer can help you develop a plan for succession planning. This is important for businesses that are looking to pass on ownership or management to the next generation. A business lawyer can help you create a plan that will ensure that your business is passed on in a way that is beneficial to all parties involved.

Having a business lawyer to help you create a strategic business plan is essential for any business. They can provide valuable insight and advice that can help you create a plan that is tailored to your specific needs and goals. With their help, you can ensure that your business is successful and profitable.

Q&A

1. What is a strategic business plan?
A strategic business plan is a document that outlines a company’s long-term goals and objectives, and how it plans to achieve them. It includes detailed information about the company’s mission, vision, and values, as well as its products and services, target markets, competitive landscape, and financial projections.

2. What are the benefits of having a strategic business plan?
Having a strategic business plan can help a company stay focused on its goals and objectives, and ensure that all decisions are made with the company’s long-term success in mind. It can also help a company identify potential opportunities and threats, and develop strategies to capitalize on the former and mitigate the latter.

3. What are the components of a strategic business plan?
The components of a strategic business plan typically include an executive summary, company overview, market analysis, competitive analysis, product/service offering, marketing and sales strategy, operations plan, financial projections, and an appendix.

4. How often should a strategic business plan be updated?
A strategic business plan should be updated at least once a year, or whenever there are significant changes in the company’s operations or the competitive landscape.

5. What is the difference between a strategic business plan and a business plan?
A strategic business plan is focused on long-term goals and objectives, while a business plan is focused on short-term goals and objectives. A strategic business plan also typically includes more detailed information about the company’s mission, vision, and values, as well as its products and services, target markets, competitive landscape, and financial projections.

6. What are the steps involved in creating a strategic business plan?
The steps involved in creating a strategic business plan typically include researching the industry and competitive landscape, developing a mission statement and vision, setting goals and objectives, creating a marketing and sales strategy, developing an operations plan, and creating financial projections.

7. Who should be involved in creating a strategic business plan?
Creating a strategic business plan typically involves input from the company’s executive team, as well as other key stakeholders such as investors, customers, and suppliers. It is important to ensure that all stakeholders are involved in the process to ensure that the plan is comprehensive and reflects the company’s long-term goals and objectives.

Areas We Serve

We serve individuals and businesses in the following locations:

Salt Lake City Utah
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Strategic Business Plan Consultation

When you need help with a Strategic Business Plan call Jeremy D. Eveland, MBA, JD (801) 613-1472 for a consultation.

Jeremy Eveland
17 North State Street
Lindon UT 84042
(801) 613-1472

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Strategic Business Plan

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Non-Profit Organizations

“Making a Difference, One Cause at a Time”

Introduction

Non-profit organizations are entities that are dedicated to providing services and programs to benefit the public good. They are typically funded by donations, grants, and other forms of philanthropy. Non-profit organizations are often focused on providing services to those in need, such as the homeless, the elderly, and the disabled. They may also provide educational programs, health care services, and other social services. Non-profit organizations are an important part of our society, as they provide essential services to those who may not otherwise have access to them.

Supporting Non-Profit Organizations in Utah

Utah is home to many non-profit organizations that are dedicated to helping those in need. These organizations provide a variety of services, from providing food and shelter to offering educational and employment opportunities. Non-profit organizations in Utah are essential to the health and well-being of the state’s citizens.

Non-profit organizations in Utah provide a variety of services to those in need. These services include providing food, shelter, clothing, and other basic necessities. Non-profits also offer educational and employment opportunities, as well as access to health care and other social services. Non-profits also provide support to those who are struggling with addiction, mental health issues, and other challenges.

Non-profit organizations in Utah rely on donations from individuals, businesses, and other organizations to fund their operations. Donations can be made in the form of cash, goods, or services. Donations can also be made through volunteer work or by participating in fundraising events.

Non-profit organizations in Utah also rely on grants from government agencies and private foundations. Grants are typically awarded to organizations that demonstrate a commitment to helping those in need and that have a track record of success.

Non-profit organizations in Utah are essential to the health and well-being of the state’s citizens. They provide essential services to those in need and help to create a more equitable and just society. By supporting non-profit organizations in Utah, individuals, businesses, and other organizations can help to ensure that everyone in the state has access to the resources they need to lead healthy and productive lives.

Grants and Funding Opportunities for Non-Profit Organizations in Utah

Utah is home to many non-profit organizations that provide vital services to the community. These organizations rely on grants and other forms of funding to support their operations and programs. Fortunately, there are a variety of grants and funding opportunities available to non-profit organizations in Utah.

The Utah Nonprofits Association (UNA) is a great resource for non-profit organizations in Utah. UNA offers a variety of grants and funding opportunities, including the Nonprofit Capacity Building Grant Program, which provides grants of up to $5,000 to help non-profits build their capacity and sustainability. UNA also offers the Nonprofit Innovation Grant Program, which provides grants of up to $10,000 to help non-profits develop innovative programs and services.

The Utah Department of Workforce Services (DWS) also offers grants and funding opportunities for non-profit organizations in Utah. The DWS Community Services Block Grant (CSBG) provides funding to non-profits that provide services to low-income individuals and families. The DWS also offers the Community Services Program, which provides funding to non-profits that provide services to individuals with disabilities.

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The Utah State Legislature also provides grants and funding opportunities for non-profit organizations in Utah. The Legislature offers the Community Impact Board Grant Program, which provides grants of up to $50,000 to non-profits that provide services to underserved populations. The Legislature also offers the Community Development Block Grant Program, which provides grants of up to $500,000 to non-profits that provide services to low-income individuals and families.

The United Way of Salt Lake also offers grants and funding opportunities for non-profit organizations in Utah. The United Way of Salt Lake offers the Community Impact Grant Program, which provides grants of up to $25,000 to non-profits that provide services to underserved populations. The United Way of Salt Lake also offers the Community Investment Grant Program, which provides grants of up to $50,000 to non-profits that provide services to low-income individuals and families.

In addition to these grants and funding opportunities, there are many other sources of funding available to non-profit organizations in Utah. Non-profits should explore all available options to ensure they are able to secure the funding they need to support their operations and programs.

The George S. and Dolores Doré Eccles Foundation: Supporting Non-Profit Organizations in Utah

The George S. and Dolores Doré Eccles Foundation is a private family foundation dedicated to improving the quality of life in Utah. Established in 1982, the Foundation has provided more than $400 million in grants to non-profit organizations in the state.

The Foundation’s mission is to support organizations that are working to improve the lives of Utahns. The Foundation focuses on four main areas: education, health and human services, arts and culture, and community development.

The Foundation’s grantmaking is focused on organizations that are working to create lasting change in the state. The Foundation looks for organizations that are addressing the root causes of social issues, rather than just providing short-term relief. The Foundation also looks for organizations that are working to create systemic change and are committed to long-term sustainability.

The Foundation also provides capacity-building grants to help organizations strengthen their operations and increase their impact. These grants are designed to help organizations build their capacity to better serve their communities.

The Foundation is committed to helping non-profit organizations in Utah succeed. Through its grantmaking, the Foundation is helping to create a better future for all Utahns.

How Non-Profit Organizations are Supporting Communities in Salt Lake City and Provo

Salt Lake City and Provo, Utah are home to a number of non-profit organizations that are dedicated to supporting their local communities. These organizations provide a variety of services, ranging from providing basic necessities to offering educational and recreational opportunities.

One of the most prominent non-profit organizations in the area is the United Way of Salt Lake. This organization works to improve the quality of life for individuals and families in the Salt Lake Valley by providing access to basic needs, such as food, shelter, and healthcare. They also offer educational programs, job training, and financial literacy classes. Additionally, the United Way of Salt Lake works to create a stronger community by connecting people with resources and services.

The Utah Food Bank is another non-profit organization that is dedicated to helping those in need. This organization works to provide food to those who are struggling to make ends meet. They partner with local food pantries, soup kitchens, and shelters to ensure that everyone in the community has access to nutritious meals. The Utah Food Bank also offers nutrition education and cooking classes to help individuals and families learn how to make healthy meals on a budget.

The Boys & Girls Clubs of Greater Salt Lake is another non-profit organization that is dedicated to helping the youth of the community. This organization provides after-school and summer programs that focus on education, recreation, and character development. They also offer mentoring programs, career exploration, and college preparation services.

Finally, the YMCA of Utah is a non-profit organization that is dedicated to promoting healthy living and social responsibility. They offer a variety of programs, such as fitness classes, swimming lessons, and youth sports leagues. Additionally, the YMCA of Utah provides childcare services, summer camps, and community outreach programs.

These are just a few of the non-profit organizations that are dedicated to supporting the communities of Salt Lake City and Provo. By providing access to basic needs, educational opportunities, and recreational activities, these organizations are helping to create a stronger and more vibrant community.

Exploring the Impact of Non-Profit Organizations in Utah

Non-profit organizations play an important role in the state of Utah, providing essential services to those in need and helping to improve the quality of life for all residents. From providing food and shelter to those in poverty to advocating for social justice and environmental protection, non-profits are a vital part of the state’s social fabric.

Non-profits in Utah are responsible for providing a wide range of services to the community. These organizations provide food, clothing, and shelter to those in poverty, as well as medical and mental health services. They also provide educational opportunities, job training, and other services to help individuals and families become self-sufficient. Non-profits also advocate for social justice and environmental protection, working to ensure that all residents have access to the resources they need to thrive.

Non-profits in Utah also have a significant economic impact. They create jobs and generate revenue for the state, as well as providing essential services to those in need. Non-profits also help to attract and retain businesses, as they provide a supportive environment for entrepreneurs and small businesses.

Non-profits in Utah also have a positive impact on the quality of life for all residents. They provide essential services to those in need, helping to reduce poverty and inequality. They also advocate for social justice and environmental protection, helping to ensure that all residents have access to the resources they need to thrive.

In Utah, non-profit organizations play an important role, providing essential services to those in need and helping to improve the quality of life for all residents. You can be a part of the good that is out there. From providing food and shelter to those in poverty to advocating for social justice and environmental protection, non-profits are a vital part of the state’s social fabric.

How to Set UP A Non-Profit Organization in Utah

Setting up a non-profit organization in Utah requires careful planning and adherence to the state’s regulations. The process involves filing paperwork with the state, obtaining tax-exempt status from the Internal Revenue Service (IRS), and establishing a board of directors. This guide will provide an overview of the steps necessary to set up a non-profit organization in Utah.

Step 1: Choose a Name

The first step in setting up a non-profit organization in Utah is to choose a name. The name must be unique and not already in use by another organization. It should also be descriptive of the organization’s purpose. Once you have chosen a name, you must register it with the Utah Division of Corporations and Commercial Code.

Step 2: File Articles of Incorporation

Once you have chosen a name, you must file Articles of Incorporation with the Utah Division of Corporations and Commercial Code. The Articles of Incorporation must include the name of the organization, its purpose, the names and addresses of the directors, and the address of the organization’s principal office.

Step 3: Obtain Tax-Exempt Status

Once the Articles of Incorporation have been filed, the organization must apply for tax-exempt status from the IRS. To do this, the organization must file Form 1023, Application for Recognition of Exemption. This form must include detailed information about the organization’s purpose, activities, and finances.

Step 4: Establish a Board of Directors

Once the Articles of Incorporation have been filed and the organization has obtained tax-exempt status, it must establish a board of directors. The board of directors is responsible for overseeing the organization’s activities and making decisions on its behalf. The board should include individuals with expertise in the organization’s mission and activities.

Step 5: File Annual Reports

Once the organization has been established, it must file annual reports with the Utah Division of Corporations and Commercial Code. These reports must include information about the organization’s activities, finances, and board of directors.

By following these steps, you can set up a non-profit organization in Utah. It is important to remember that non-profit organizations are subject to state and federal regulations, and must adhere to these regulations in order to remain in good standing.

Why You Need A Business Lawyer to Assist You With a Non-Profit Organization

Starting a non-profit organization is a complex process that requires a great deal of planning and preparation. It is important to understand the legal requirements and regulations that must be followed in order to ensure the success of the organization. A business lawyer can provide invaluable assistance in this process.

A business lawyer can help you understand the legal requirements for forming a non-profit organization. This includes filing the necessary paperwork with the state, obtaining tax-exempt status, and understanding the laws and regulations that govern non-profits. A business lawyer can also provide advice on how to structure the organization, including the selection of board members and officers, and the drafting of bylaws and other governing documents.

A business lawyer can also help you navigate the complex world of fundraising. Non-profits must comply with a variety of laws and regulations when it comes to fundraising, and a business lawyer can help you understand these requirements and ensure that your organization is in compliance. A business lawyer can also provide advice on how to structure fundraising campaigns and solicit donations in a way that is compliant with the law.

Finally, a business lawyer can provide assistance in the event of a dispute or legal issue. Non-profits are subject to the same laws and regulations as for-profit businesses, and a business lawyer can provide advice on how to handle any legal issues that may arise.

In short, a business lawyer can provide invaluable assistance in the process of starting and running a non-profit organization. A business lawyer can help you understand the legal requirements for forming a non-profit, navigate the complex world of fundraising, and provide advice in the event of a dispute or legal issue. For these reasons, it is important to consult with a business lawyer when starting a non-profit organization.

Q&A

Q1: What is a non-profit organization?
A1: A non-profit organization is a type of organization that is formed for the purpose of providing a service or benefit to the public without the intention of making a profit. Non-profits are typically funded by donations, grants, and other forms of philanthropy.

Q2: What are some examples of non-profit organizations?
A2: Examples of non-profit organizations include charities, religious organizations, educational institutions, and advocacy groups.

Q3: What are the benefits of forming a non-profit organization?
A3: The benefits of forming a non-profit organization include tax exemptions, access to grants and other forms of philanthropy, and the ability to provide services to the public without the intention of making a profit.

Q4: What are the requirements for forming a non-profit organization?
A4: The requirements for forming a non-profit organization vary by jurisdiction, but typically include filing paperwork with the appropriate government agency, obtaining a tax-exempt status, and establishing a board of directors.

Q5: How do non-profit organizations generate revenue?
A5: Non-profit organizations generate revenue through donations, grants, and other forms of philanthropy.

Q6: What are the responsibilities of a non-profit organization?
A6: The responsibilities of a non-profit organization include providing services to the public, managing finances, and complying with applicable laws and regulations.

Q7: What are the risks associated with running a non-profit organization?
A7: The risks associated with running a non-profit organization include financial mismanagement, legal liabilities, and reputational damage.

Non-Profit Organizations Consultation

When you need help with a Non-Profit Organization call Jeremy D. Eveland, MBA, JD (801) 613-1472 for a consultation.

Jeremy Eveland
17 North State Street
Lindon UT 84042
(801) 613-1472

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Non-Profit Organizations

Martin Luther King Day 2017

Martin Luther King Jr 2017

“The time is always right to do what is right.” – Martin Luther King Jr.

I love this quote from Martin Luther King Jr. The saying is true.

I know some might not agree with me, but I believe I know, in a small way, what it is like to be persecuted because of the color of one’s skin.

I am a white male. I grew up in a middle class family. Or, at least, I thought I was middle class. Looking back now, we were probably below middle class at times. My father struggled without work from time to time. Somehow we always made it through.

When I was 19 years old I served a mission for my church.

I lived in Mexico for nearly 2 years.

During that 2 year period, I learned to speak Spanish.

I came to a point where I felt that I was Mexican. I did not see myself as different than those I lived with, lived around, and spoke with.

Then there came a moment when I realized I was being treated differently.

I hailed a taxi (as was the common practice) and I was quoted a higher fare than was normal.

I knew the fare was higher because I had been paying a lower fare for the same trip for some time.

I asked why the high price. I was told because I was a rich gringo.

Now, I was somewhat taken aback by this treatment because I felt just like the taxi driver. I felt as Mexican and one can feel. I took taxis and buses, I lived among them, I spoke their language, yet, because of the color of my skin (and perhaps my white shirt and tie), I was called a rich gringo.

I told him that I was his countryman and if I removed the tie, what the price would be. He lowered it to slightly above the normal fare.

Not being the best haggler, I accepted the offer and my companion and I boarded the taxi and were off to our destination.

I know this small example pales in comparison to how some others were treated throughout many years and generations. I hope never to perpetuate discrimination. I believe Martin Luther King Jr. did a good work. I believe the man he was named after, Martin Luther the reformer, did a good work as well.

We ought to remember them and we all ought to fight for what we believe to be true and right.

We are all equal. We ought to treat each other equally because we are.

I have thought of my experience in Mexico. It reminds me to be kinder to others.

Although I know I fall short, very short, I need to keep trying.

May you enjoy the successes that come to you for fighting for what you know is right.

Jeremy Eveland
8833 S. Redwood Road, Suite C
West Jordan, Utah84088 United States
Telephone: (801) 676-5506
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